Connecting leaders of volunteering to make change happen together

Ruth Leonard, Chair of AVM, explain’s AVM’s new vision and strategy.

Empowering people to make a difference in their local communities and bring about change using their skills and assets – this is why I have always been passionate about volunteer management. To effectively facilitate and support initiatives and enable people to contribute effectively we must develop and provide the right structure. This includes well-trained and well-supported volunteer managers .

We are all familiar with the well-deserved accolade of volunteers to our organisation and the wider sector. We know that volunteers can only offer the greatest value and to ensure equity is offered to everyone who wants to give time to us when volunteer managers are working most effectively. Volunteer Managers matter as well. This sums up the ultimate aim of AVM.

Your board has prioritised developing AVM’s new strategy. I was immensely proud to launch it at our recent Annual General Meeting.

Our work began in October 2017 with an away day facilitated by Martin Farrell. Together we explored AVM’s beginnings, the experience of board members and the history of volunteer management as a profession. This demonstrated both the breadth of experience in the room and the powerful recognition that as a board we needed to do more for our members.

We identified three key themes requiring our concentration and focus:

1. Offer
  • Holding events outside London. This echoed our International Volunteer Managers Day 2017 survey. We achieved this in 2018, holding events in Bristol, Manchester and Stirling
  • Mentoring – this scheme is due to be launched early 2019, and will fulfil a very longstanding ambition of AVM
  • Extending our online outreach. Our L&D events are filmed and available to members on our website. We want to further extend our online presence
2. Members:
  • Our members must feel that AVM is their association. We are therefore developing opportunities to allow members to shape AVM
  • We need to better understand what our members require from us. The International Volunteer Managers Day 2017 was just the start of this feedback exercise. The 2018 survey will build on this.
  • We also need to know why some volunteer managers have not become members and address any gaps or barriers.
3. External
  • We will develop partnerships and networks across the sectors so that members are better supported and we can ensure the voice of volunteering is heard.

Our next step was introspective. We examined the context we were operating in. We reviewed our business model, our governance and organisational structure. We considered our achievements and the products and services we offer.

We recognised the need to create sub committees to support the operational elements of AVM. We already had successful conference and events committees but needed more. We’ve created a Business Development Committee and task and finish groups for specific projects including the mentoring scheme.

Our thoughts then turned to the future. We needed to articulate AVM’s core elements and ensure we continued to be relevant for our members over the coming years.

We spent time describing our vision of where AVM should be in 5 and 10 years. This was deliberately aspirational. Responses were both concrete and tangible, and also anarchic and controversial. The picture illustrates one board member’s wish that volunteer management had been something offered as a career when she was at school – and our desire that one day it will be.

We created several options describing our desired future which we then asked our membership to comment on and shape. The 120 responses received clearly demonstrated the interest people had in this conversation – and showed us gaps in the general understanding of AVM’s purpose.

A further and crucial project was to agree the activities necessary for AVM to achieve its vision. We created a MOSCoW grid – activities we Must, Should, Could and Wouldn’t be doing. This has proven invaluable in prioritising our work plan and provided a focus for our energy. I have been laughed at for whipping it out at every opportunity– but am incredibly proud of what we have created together!

The vision launched at our 2018 conference is: Connecting leaders of volunteering to make change happen together

And our accompanying mission statement:
Our mission is to inspire and empower leaders of volunteering.
We are a recognised community of leaders of volunteers, sharing expertise and support. 
We build this through the provision of engagement, resources and advocacy.

The key goals to achieve AVM’s vision and mission are:

  • Developing and growing our offer
  • Building participation and increased relevance to members
  • Developing as a profession
  • Representation and advocacy

It was also important to us that we identified the strategic enablers to complement our goals,

Communicating – We shall develop an effective 2 way communication mechanism for our members including updating our website and digital platforms

Partnerships – We recognise that AVM doesn’t exist in a vacuum and are keen to develop collaborative partnerships and networks across the sectors

Supporting decision making – Developing influencing up tools as advocacy support for volunteer managers advancing their cause in their workplaces

Collaborating with our members – Ensure increased opportunities to become further involved and also volunteer

Evidence based – Develop measurement tools and key performance indicators including for management information purposes

Future-focussed – Develop thought leadership around the future of volunteer management in order to future proof the profession

AVM is developing into a dynamic organisation with its members at its heart. I’d like to take this opportunity to encourage you to become more involved.

Volunteer managers, which for us means anyone who works with volunteers, need to develop their skills and confidence; and AVM exists to support this . We owe it to our volunteers – giving their time, energy and experience – to make this gift as effective as possible. Volunteer management is the platform that enables people giving their time to be engaged, supported and motivated. Ensuring that volunteer management is recognised as a skill and a valued profession is essential for volunteers to continue to flourish and indeed volunteering.

Ruth Leonard is Chair of AVM, and Head of Volunteering Development at Macmillan Cancer Support.

Networking tips for AVM events

Networking… you might love it, you may hate it, or you might fall somewhere in between these two extremes. But however you feel about it, it can be really useful for your professional development. And with conference only a week away, I wanted to share some tips on preparing to make the most of the networking time at conference. I’ve crowd sourced some of these ideas through Twitter, which I highly recommend as a great way to start networking.

Do your research

Is there someone you’ve wanted to meet for a while? There are a couple of ways you can find out who is going, ahead of conference.

Eventbrite shares first name and organisation of participants, so you can check out in advance if they are going, and look out for them on the day. 

If you’re on Twitter and not already following @AVMTweets (why not?) do so. People are already starting to chat about conference. You can always ask who is going to start a conversation. Or maybe someone you chat to regularly on Twitter is going to be there? Every year I get to meet people I’ve met on Twitter at conference.

This year’s hashtag is #AVM2018 so do include this in any tweets about the conference.

Try: Hi, I see that you work at Organisation X. I’ve been interested in – something you’re interested in learning more about. Could you tell me more about that?

Prepare

This year I’ve been working with my mentor on a number of areas of professional and personal development. One of which has been to be more effective at networking, as I am really not very comfortable with small talk. 

Part of my mentoring ‘homework’ has included preparing ahead of events like conference, or other AVM events. Things I’ve planned include something I’ve read that’s relevant to the event, or a key project I’m working on, and this has meant I’ve found I’m now less anxious before events.

I’ve also been thinking about questions to ask others at events. Is there something tricky I’m working on at the moment? I can ask someone if they’ve had to do something similar and how they handled it.
I’ve also been working on building my courage to talk to speakers at events, or someone whose work I admire. I still find it rather daunting to talk to the ‘experts’ from the stage, but I’m getting there! I just have to remind myself they’re a person like me.

Try: Hi, I see that you work at Organisation X. I’ve been interested in – something you’re interested in learning more about. Could you tell me more about that?

A simple greeting

Starting a conversation can feel really daunting, particularly if you’re not particularly comfortable with small talk. If you’re not very confident approaching people you’ve not met before, look for someone you know – or at least have met before, even if it was earlier in the event – who is talking to someone you don’t. This can often feel less daunting.

But what if you’ve come on your own and not met anyone yet? Never fear, the weather is bound to be unexpected for the season, someone’s travel to conference was probably eventful, and if all else fails, my old failsafe is “food/ coffee/ biscuits* look good/ bad/ awful*” (*delete as applicable), something I ALWAYS have an informed opinion about (don’t worry, the refreshments have always been great at conference!).

But once you’ve got past that first chat about food, and suddenly realise you’ve not actually introduced yourself, you can learn a simple networking greeting by remembering Inigo Montoya. Inigo’s most famous greeting can be broken down into four simple steps:

  1. Polite greeting: “Hello.”
  2. Name: “My name is Inigo Montoya.”
  3. Relevant personal link: “You killed my father.”
  4. Manage expectations: “Prepare to die.”

And there you have it, a simple networking greeting: “Hello. My name is Inigo Montoya. You killed my father. Prepare to die.”

And don’t worry: nobody at conference is expecting an elevator pitch from you. Where you’re from and what your role is is a great relevant personal link.

Try: Hi, I’m Jo and I’m a Volunteer Manager at Organisation X. Is this your first time at an AVM conference?

Thanks to Annabel Smith for sourcing the image.

A comfortable exit

When we’re at events we often want to meet more people, but sometimes our nerves can mean we find it hard to exit a conversation, either resulting in feeling we’ve overstayed our welcome, or rude when we leave. Don’t worry: most people won’t think you’re rude if you leave the conversation. And you don’t need to use comfort break as an uncomfortable exit excuse. A polite thank you and goodbye will be sufficient. 

Try: Steve, it was really a pleasure speaking with you. I’m going to take a look at some of the other exhibits here, but if I don’t run into you later, I hope to see you at another event soon.

Following up with contacts

Strengthening your networks is a great advantage of AVM events. If you think that you’d find it useful to follow up with someone, ask for their business card, or let them know you’ll plan to connect with them on LinkedIn.

Try: I had a great time talking with you about X and I’d love to follow up with you later? Do you have a business card, or can I connect with you on LinkedIn, as it would be great to keep in touch?

Facilitating your networking

We know striking up a conversation with someone you’ve not met before doesn’t come easy to everyone, including volunteer managers. So this year we’ve again planned ways to help facilitate your networking experience. We’ll have discussion prompts on the walls, networking tables over lunch to discuss a variety of topics, and plenty of breaks for a cuppa and a chat.

We’ve also booked a space after conference so that those who are able to stay on can have a drink, and carry on some of the great discussions that were started during the day.

Hope to see you at conference!

Find out more

Could you be our new Business Development Manager?

The Association of Volunteer Managers (AVM) is an independent membership body that aims to support, represent and champion people in volunteer management in the UK regardless of field, discipline or sector. It has been set up by and for people who manage volunteers.

We’re at an exciting point in our development and are preparing for a period of sustained growth. To be effective, we’re seeking a part time Business Development Manager for a fixed term of 6 months.

The post holder will be expected to lead on and implement AVM’s interim business plan, improve our infrastructure, work alongside the Board to strengthen partnerships and support the development of a five year strategy.

For more information please contact Ruth Leonard (Chair) or Karen Ramnauth.  

How to apply

Send a cover letter and CV to [email protected]

The deadline is midday, Friday 28th September 2018 and interviews will take place on Wednesday 3rd October 2018 in central London. We are looking for a candidate who can start as soon as possible.  

Conference tickets are selling out fast!

Have you got your ticket for the volunteer management event of the year? If not, don’t delay as tickets are selling out fast, and some of the seminars are fully booked.

If you’re still wondering if it’s for you, here are a few reasons why we think you should come to conference!

We have three fantastic keynote speakers:

  • Tiger de Souza, Director (Volunteering, Participation & Inclusion), National Trust. Tiger will be gazing into his volunteer management crystal ball to talk about Futurology: The UK trends that may impact Volunteering by 2030
  • Helen Timbrell, People and Organisational Development Consultant. Helen will be discussing how we can get past Groundhog Day, and why our leadership needs to change the conversations we’re having about volunteering.
  • Chris Jones, CEO, England Athletics. Chris will share how England Athletics have put volunteering at their heart.

We have wide choice of workshops and seminars from sector experts, to suit a wide variety of interests:

  • Mindfulness and Resilience
  • Organisational Values and Volunteering
  • Research partnerships- volunteering and academia working together
  • Rethinking the Data We Collect
  • Leadership Competencies
  • How to have difficult conversations
  • So you think you want a volunteer management system?
  • Building confidence for volunteers with support needs

Your peers recommend conference as a great way to learn, develop and build your networks.

Delegates who attended last year’s conference said:

  • “Really great keynote speakers, individually and good variety across them. Great to have peers in the sector sharing learning in workshops. Always good to hear what others are up to and have a chance to discuss challenges candidly and support each other”
  • “Workshop sessions where we could share ideas and experiences. Friendliness of organisers. Interesting final keynote speaker”
  • “Networking was great, standard of speakers was high, I felt stretched by the discussions”
  • “Networking, exchanging ideas, free range to think outside the box – not always possible in a work context!”

AVM’s annual conference is the industry leading event, bringing together Heads of Volunteering, Directors of Volunteering and Volunteer Managers from the broadest spectrum of volunteer organisations.

View the full conference details and book your tickets.

The end of the committee? Volunteering structures in a changing world

Sarah Merrington is Senior Development Manager for CIPD (the professional body for HR), recruiting HR professionals as volunteers to support job seekers and those who want to develop in their careers, and an AVM Volunteer.

conference table and chairs with three large question marks on the table

Even though I have worked in volunteer management for some time, and for several organisations, there is always one thing that has both challenged and impressed me. Local groups of volunteers running community activities for local people. It warms my heart and fills me with hope, to see people giving back to others by running activities that their friends, family, colleagues and community can get involved in.

As someone who has always sung in local choirs or played sport I have definitely benefitted from these great local ‘group’ volunteers – the ones who love the activity or the cause so much they organise things so others can feel the same.

I’ve been there, as a treasurer and an events lead for local groups near me. But now as a volunteering professional it is certainly an area which I struggle to get my head round.

Community volunteers in leadership roles for their local group are a key area of volunteering for many charities and organisations. But how people want to volunteer is changing. Modern-day lifestyles can be challenging for people to find time to get more involved. People tend to move in and out of volunteering rather than wanting to volunteer consistently for an extended period.

So it is increasingly difficult to recruit into traditional committee-based volunteering roles, which can be perceived as too time-consuming, dry or old fashioned. It seems as though many people want to be out there “doing the doing” rather than planning the organisation and undertaking governance to make the “doing” possible. 

In my experience, the main difficulties appear to be finding people to make the commitment, finding younger people and attracting diverse volunteers who better represent the community. In particular, by being unable to recruit younger members, committees remain heavily reliant on an ageing army of volunteers, hugely committed but with little opportunity for fresh ideas or succession planning.

Of course, I am generalising and there also many young, diverse and committed volunteers out there running activities for their community. But they are not attracted to the roles or organisations that I have been working for. And we need to change ourselves and our structures to encourage them to do so.

I have also found that there are issues relating to group structures where volunteers have been engaged for a long time and doing things in a certain way for often many years. There are challenges with encouraging innovation and change and driving different ways of working such as implementing new processes and systems.

How we do keep them engaged, keep them on message and remain compliant with up to date processes and procedures? How do we do this whilst also ensuring their organisational roles are interesting, simple, rewarding and empowering?

Having battled with this for a while and consistently meeting volunteering colleagues in other organisations who feel the same, it was time to do something about it. 

On 2 October, AVM supported by Sport England, will be running a workshop for anyone battling with this topic or with practical ideas and ways of solving some of these issues. This is a new networking session, but it won’t provide you with all the answers. It aims to bring us all together to share ideas, solutions and work out how, as volunteering professionals, we can move forward this common, rewarding but challenging topic.

The end of the committee? Volunteering structures in a changing world‘ is an intentionally worded title. Not because we definitely think it is the end, but because we want to prompt a debate and find people who do things differently who we can learn from.

I am excited about the speakers who bring with them a wealth of knowledge in volunteer governance, new ideas on ways local groups can run themselves and good practice in consulting, managing and communicating with local group volunteers.

But primarily it is a chance to network and share experiences with others in similar positions and help move forward conversation in this area together, rather than tackling it individually.

Please join us to engage in this debate, wearing your optimistic, solution-focused shoes!

Find out more or book your place for our event ‘The end of the committee? Volunteering structures in a changing world‘, 2 October 2018, 11:00 am – 4:00 pm, at Sport England office, London.

Sarah has over 18 years experience in project, event and volunteer management with her main area of expertise is in managing and delivering projects that promote and engage people in positive health and environmental behaviours. The majority of these have been established to increase communities’ physical activity levels and to improve nutritional habits. She has developed programmes across a range of different settings and population groups within local communities, schools and youth groups, workplaces, general practice and higher education. Volunteers have always been at the heart of her programmes, whether student representatives running sports clubs in universities, community volunteers and activists driving forward local change or members of an organisation looking to give back to their sector. Over the last year she supported Cycling UK to write their new 5-year volunteering strategy and ensure that volunteers were central to their organisation. She is now Senior Development Manager leading on mentoring for CIPD (the professional body for HR), recruiting HR professionals as volunteers to support job seekers and those who want to develop in their careers.

AVM Director 2018 elections open for nominations

UPDATED: Nominations are now closed.

AVM Director elections open for nominations

The 2018 elections to join the board of AVM are now open for nominations.

Any member is eligible to stand for election, and this is your opportunity to help shape and lead the Association of Volunteer Managers as a director.

Find out more by downloading the 2018 AVM election pack. This year we are particularly looking for candidates with skills in finance or marketing.

If you have any questions about being a Director, please contact our Chair, Ruth Leonard via email. For those who are interested in being a Director, you are welcome to attend some of our next Board Meeting on 5th September.

The returning officer for this year’s election is Rachel Ball, AVM Company Secretary. If you have any questions or difficulties you can contact her directly for help or advice.

Please download and complete a nomination form, and email it directly to Rachel Ball.

Nominations close at 6pm, Tuesday 28 August 2018.

Voting will open on 7 September and all eligible voters will receive further information about how to vote by email.

Can you help us decide AVM’s vision?

AVM’s board has reflected on our 10 year journey with you, our members, and begun to build a picture of where our journey must and should go next. For that journey to be successful we need to travel together. Can you help us decide the vision we will all seek to achieve?

We have narrowed down the ideas to three statement options. We would like you to rate each option and share your thoughts on why you gave this rating.

Please complete our short survey.

We need to talk – handling emotions and challenging situations with volunteers

Laura Elson is a freelance consultant and a self-confessed volunteering geek. Currently consulting with England Netball and First Tech Challenge UK, Laura has been working in the volunteering sector for 15 years, and is a member of AVM.

I met a brilliant colleague of mine for coffee last week and straight away I could tell something was on her mind. It turned out she was preparing for an incredibly difficult conversation with a volunteer. She’d already taken three or four days to prep, sought advice and still was absolutely dreading it. After 15 years working with volunteers and volunteer managers it’s absolutely still the bit of my job I find the hardest. Lucky for me I’d just been to an AVM event and had some fantastic new tips to share with her!

Volunteers are passionate people determined to make an impact on causes they love. And as volunteer managers we are passionate about volunteers, doing everything we can to support them to feel they are making a difference. As that vital link between organisations and volunteers it often falls to us to have those difficult conversations. And for a group of self-confessed people pleasers it’s really, really tough.

So, it’s no wonder that this event on a hot Tuesday in London was packed with over 50 people looking to learn more. AVM has grown massively since I first joined about ten years ago and it was great to meet and learn from amazing people with one thing in common – we all dread those difficult chats.

Kicking off the day Mandy Rutter gave a fascinating talk and workshop. As a psychologist and consultant specialising in the neuroscience of emotion and conflict Mandy talked us through the science of emotions. When we feel stressed our natural fight or flight response can drag us back into the primitive parts of our brains. She suggests breathing deeply, asking questions, using positive psychology and managing your stress well to boost resilience and stay in the logical parts of our brains.

Next was the ever brilliant Kathryn Palmer-Skillings, London Volunteer Services Manager at Macmillan who shared their approach to volunteer programme design and supporting volunteer managers through challenging situations. Firm boundaries, short volunteer placement periods with a fixed end date, peer support, training and 24 counselling access are built into the project design. This ensures volunteers are supported emotionally from the offset, rather than waiting for a difficult day. Kathryn reminded us being honest and human about what you’re feeling with those around you is powerful and necessary.

Adam Williams from St John Ambulance talked us through their fantastic, bespoke training on handling difficult messages for volunteer managers. The St John approach was simple, well researched and effective. His advice is to prepare, choose the right setting and keep your message ABC (accurate, brief and clear).

Debbie Usiskin and Gilly Fisher from North London Hospice closed the day with a wonderful session and workshop exploring emotional resilience. Increasingly research is exploring the idea that volunteering is a form of emotional labour. One of the most useful takeaways from this session was a kind of self-care bingo asking how frequently we had gone for a walk, taken time for ourselves or made sure we ate regular healthy meals. A quick glance around the room showed that we’re not very good at this. Would these conversations be any easier if we were taking good care of ourselves as well as our volunteers?

Over the years if there’s one thing I’ve picked up it’s s that the best way to handle tricky conversations is to listen to your volunteers when designing projects at the start. At Parkinson’s UK we ensured that all our roles were clear, provided a comprehensive online induction and a brilliant problem-solving policy. At England Netball, we’re about to launch an innovative new strategy that will build a movement to empower women, based on our volunteers’ motivations, preferences and need to achieve not what we need to deploy them to deliver.

Volunteering is emotional and so we can never avoid these conversations altogether but after attending this brilliant #AVMLearn event I feel a lot more confident to manage those tricky conversations with compassion and logic.

I saw my colleague again this week and she was much happier – the learning from the day had been really useful. So the next time you have to have one of those chats do apply some of these ideas and although I’m not promising it won’t still be tough, it might not be as quite as tough as you think.

AVM members can view videos from previous events  once logged into their AVM account. Watch event videos.

Laura Elson is a freelance consultant and a self-confessed volunteering geek. Currently consulting with England Netball and First Tech Challenge UK, Laura has been working in the volunteering sector for 15 years. She designed and scaled up prison based volunteer centres with NCVO, Nesta and Volunteer Centre Leeds, and has led on volunteering at Parkinson’s UK, England Netball and a wide range of charities. She gained qualifications in governance, voluntary sector management and an MSc in Non Profit Marketing from the Centre for Charity Effectiveness where her final project focused on revolutionizing volunteer recruitment techniques. Laura is a member of the Association of Volunteer Managers and the Institute of Fundraising and supports organisations with volunteering strategy and infrastructure, good governance and writing successful funding bids. When she’s not working or volunteering you can find her on a netball court.

Building bridges between volunteering and research

This is a guest post by Shaun Delaney, volunteering development manager at NCVO, overseeing strategy for volunteer management and good practice. Previously, he was head of volunteering at Samaritans and is currently a volunteer trustee of Greater London Volunteering. This was first posted on the NCVO website

As a volunteer manager, I like my practice to be evidence-based. I think we all do. We’re forever evaluating, surveying, measuring and holding focus groups to make sure we are doing our very best by our volunteers. But as we know, there are some things we could do with knowing a bit more about.

On 7 June, the Association of Volunteer Managers (AVM), Voluntary Sector Studies Network (VSSN) and the National Network of Volunteer Involving Agencies (NNVIA) held an event to plan how we can answer these questions – an event which NCVO was thrilled to support and host. This event brought together the researchers, practitioners and everyone in-between to ask ‘how can we better work together to advance volunteering research’. Get the full lowdown from AVM Chair Ruth Leonard’s blog and comments from VSSN’s Jon Dean.

Practitioners tackle the problems, researchers tackle the solutions

The day had a packed agenda. We started by hearing from the researchers and academics. Margaret Harris was quite clear – ‘if there isn’t a problem, why are we spending time on it?’ And I agree. While we perhaps all wonder why milk makes our cereal soggy, there are bigger problems to solve. As busy people with limited resources, let’s focus on the big issues we are facing. As one of our speakers said, ‘it’s not just about academic masturbation’.

This was my first main message of the day: Let’s be clear what problems volunteer managers face, then ask researchers to help us find the answer.

Practitioners and researchers speaking a shared language

After lunch, we heard from volunteering specialists. First up, Rachel Bailey tackling a key question of the day – ‘why don’t academics and volunteer managers work together more?’ Rachel helped us see something that we perhaps hadn’t noticed before.

Volunteer management isn’t an academic profession. You can’t do a GCSE in social action or a Masters in volunteering. In fact, as recent research suggests, volunteer management requires insight and skills in emotional labour – one of the key things that separates volunteer managements from staff management. So naturally, volunteer managers start their careers in people-oriented professions and may not know one end of a researcher form the other.

So my second take-away message: for practitioners and researchers to work better together, we need to better understand each other’s language.

It ain’t what you do, it’s the way that you do it

We finished the day looking to the future. How can we find the solutions we need, by better working together? We came up with quite a list. But the thing for me that came out was around communication. For any of this to mean anything, we need to have an audience that is receptive to research – and will actually read it! There is stacks of great insight out there. But if it’s impenetrable, it’s just another dusty book on a shelf. People rarely change how they do things after passively reading a single document too so this insight needs to be engaging.

My final piece of learning for the day: Research is great, but finding a way to bring it to life makes it even greater.

For more information, check out the AVM and VSSN blogs.

Recruiting a new treasurer: can AVM count on you?

  • Do you have a head for figures?

  • Want to help AVM thrive and grow?

  • Got time to give to help grow the volunteer management profession?

If this sounds like you – or someone you know – then AVM would like to hear from you! The AVM board is looking to co-opt someone with finance skills and experience to support our current Treasurer, and build capacity for growth.

Initially you will be co-opted until this year’s AGM (at our October conference), with the option of you being co-opted again. This role does not require you to be an AVM member.

If you are interested in the role please see the role description. If you’d like to discuss the role in more detail, please get in touch.