New approaches

12 June 2018 at The SS. Great Britain, Gas Ferry Rd, Bristol

  • Do you need to kick start the cultural change within your organisation?
  • Are you keen to engage new types of volunteers to reflect the changing role and image of your organisation?
  • Can we encourage volunteering as a general activity, rather than a specific role within a single organisation?

This Learning and Development day will be looking at innovative programmes to involve and engage a new generation of volunteers. Examining the volunteer journey from assessing the organisations’ needs, recruiting suitable volunteers, training, engaging and supporting volunteers and integrating new recruits into the existing programme.

It will also address the vital role of research in the strategic thinking of volunteer organisations and how to use data effectively in presenting the role of volunteers to stakeholders.

We will also consider ways to encourage organisations to embrace volunteering as a dynamic resource, rather than a “cheap alternative to staff” We will look at bringing senior directors along on the journey of volunteer development and progression.

There will be roundtable discussions and networking sessions to allow all attendees to share their own experiences and an opportunity to take a guided tour of the incredible SS. Great Britain.

AVM wishes to thank the South West Museum Development Programme, English Heritage and the SS. Great Britain for their support and sponsorship of this event.


10 -10:30am – Registration

Registration –  tea, coffee and networking.

10.30 – 10.50am – Welcome address
10.40 – 11.25am – New responses to old and new challenges – Eleanor Moore

Eleanor Moore, Sustainable Volunteering Officer, South West Museum Development Programme (SWMDP)

The SWMDP is funded by Arts Council England to support the development of museums of all sizes across the region. Every South West museum involves volunteers and volunteers are vital to delivering a vibrant and varied museum offer across the region. In this presentation Eleanor will sum up the challenges museums face and highlight how SWMDP’s support helps museums of all sizes to take fresh approaches to volunteering – to benefit both their volunteers and our fantastic heritage.

11.10am – 12.00pm – Meaningful engagement begins with recruitment – Stephen Hill

Stephen Hill, Head of Volunteering, Parkinson’s UK

Effective recruitment preparation isn’t just about looking out to reach new people, it is also about looking in. Parkinson’s local groups now support 30,000 people and they have a UK-wide network of local advisers. As Head of Volunteering, Stephen is responsible for the volunteer component of that support network. Now in the process of a major recruitment campaign, his presentation considers their novel approach to preparing the organisation for new volunteers. By actively involving existing staff and volunteers in the integration and development of incoming volunteers, the aim is to provide an enhanced volunteer experience that will ultimately benefit Parkinson’s, the volunteers, and any other organisation they may volunteer for in the future.

12:00 – 12:30pm – Group table discussions and networking
12.30pm – 1.15pm – Lunch

Lunch, provided (please ensure we know of any special dietary needs)

1.15 – 1.50pm – How research feeds into organisational change – Anneka Coleman

Anneka Coleman, Volunteer Development Manager, English Heritage

English Heritage has completed bi-annual surveys of their volunteers since 2010, with each survey providing valuable feedback into the success of the programme and areas to improve and address. This case study outlines how data and insight can lead to tangible change and support a volunteer strategy. It also outlines how with the support of the Heritage Lottery Fund, research and consultation has proved invaluable in developing a youth focused project: Shout out Loud, which seeks to engage younger audiences with volunteering and heritage and break down barriers to participation.

1.50 – 2.25pm – Welcoming younger volunteers – Matilda Wallis

Matilda Wallis, Volunteering Manager, SS. Great Britain

Brunel’s SS. Great Britain is one of the most important ships in the world and the site is currently being expanded to include the Brunel Experience centre. School and family visits are crucial for almost all heritage sites and involving young volunteers is increasingly seen as hugely beneficial for Family Learning programs. Matilda will be talking about their innovative work with younger volunteers. Attendees will have the opportunity to visit the ship and meet some of their excellent volunteers at the end of the day.

2.25 – 2.45pm – Coffee and tea break
2.45 – 3.15pm – Roundtable discussion
3.15 – 3.50pm – Taking the lead – How volunteer managers can upsell the new approach to senior directors – Matthew Hick

Matt Hick, Volunteer Development Manager, Science Museum Group / Chair of Heritage Volunteering Group

Organisational change doesn’t happen on its own. If you want to transform your volunteer programme you need to make it happen. This presentation will explore the tools available to you and how to make most effective use of them.

3.50 – 4pm – Closing remarks
Tour of the SS Great Britain – kindly arranged by Matilda Wallis and her volunteer team

SWMDP members interested in joining AVM should contact Eleanor Moore for a special offer related to this event at [email protected]


June 12, 2018
10:00 am - 4:30 pm
£35.00 – £50.00
Event Category: