Videos, slides and links from ‘Inclusive volunteering, Inspiring participation’, 19 September 2018This even was part of the Stirling Volunteering Festival and in association with Heritage Volunteer Organisers Scotland (HVOS). Morning keynote: ‘Inclusion at Macmillan Cancer Support is only possible through proper support of volunteer managers’ – Ruth LeonardMacmillan UK Volunteer Forum – Linda RichardsonTools for...
Videos, slides and links from AVM’s ‘The end of the committee? Volunteering structures in a changing world’ event, 2 October 2018 Revolutionising local committee leadership in netball – Laura ElsonOur journey so far – Andy BroomheadIT’s just paper and pens! – Wendy Halley Back to Top Revolutionising local committee leadership in netball Laura Elson, Consultant,...
Videos, slides and links from AVM’s annual conference, 18 October 2018 Morning Keynote: Futurology: The UK trends that may impact Volunteering by 2030Tiger de SouzaWorkshop A: Mindfulness and ResilienceWorkshop B: Organisational Values and VolunteeringWorkshop C: Research partnerships – volunteering and academia working togetherWorkshop D: Rethinking the Data We Collect, GDPR and beyondAfternoon keynote: Getting past...
Videos, slides and links from AVM’s In volunteers we trust event, 3 May 2019BlogRead how Charlotte Witteridge gained buy in for Myton Hospice’s volunteering programme Level up: gaining buy-in for a volunteer programme, Charlotte Witteridge, Head of Volunteering, The Myton HospicesA view from the top: from influential volunteer management to leading organisational change as a...
Videos, slides and links from AVM’s Risk Factor event, 21 May 2019.BlogRead Sarah Latto’s reflections after attending Risk Factor. Risky Business – Flexible volunteering in archaeology, Helen JohnstonHow to stay in control when managing risk, Catherine Bartlett Back to Top Risky Business - Flexible volunteering in archaeology Helen Johnston, Senior Community Archaeologist, Museum of London...
Videos, slides and links from AVM’s Forging Connections event, 19 June 2019 Is community engagement the answer to volunteering’s diversity and recruitment challenges?, Stephen Dale, Head of Community Partnerships, Dorothy House Hospice Care#FlexibleBenefitsFlexible benefits – growing a small charity’s volunteering through marketing a new approach,Sofia Carosi, Corporate, Community and Events Fundraiser, HorseWorldMost Significant Change –...
Videos, slides and links from AVM’s Grand Design event, 16 July 2019 Safety in numbers – from pop quizzes to designing influential surveys, James NeedhamDesigner training – how co-production with volunteers secured funding, Rebecca Turner Back to Top Safety in numbers - from pop quizzes to designing influential surveys James Needham, Volunteering Business Partner, Guide...
Videos, slides and links from AVM’s Back to School event, 4 September 2019.BlogRead Emily’s experience of attending the Back to School event. Generation change – how student volunteers can transform your work, Mariana Rocha, and David ColesThe benefits of digital volunteering, Lauren HoganNo more status quo – challenging our practice to promote diversity, Sarah LattoDeveloping...
Having worked with volunteers for the past four years, I was long overdue attending an AVM event! Although I have been to various other volunteer manager meetings, I was very excited to attend the AVM Back to School event in September.
I had been in my new role at NCT for just three weeks, so it seemed like the perfect opportunity to learn, feel inspired, and come away with plenty of new ideas. It was also quite an intimidating prospect; but my fears were quickly assuaged by the group of friendly people that I met on arriving at the London School of Economics meeting space.
One of the main reasons I love working with volunteers is personal relationships. This is something emphasised by Mariana Rocha and David Coles (Volunteering & Civic Engagement Manager at the University of West London and Volunteer Centre Manager at LSE respectively). They spoke about how the key to volunteer motivation and retention is spending time on the ground with volunteers, recognition of their achievement, and personalising communication – talking to volunteers about themselves and their interests, not just their volunteering! As someone who loves a natter over a cup of tea and biscuits, general chit-chat is something I often try to incorporate into my communications with volunteers.
Our next speaker, Lauren Hogan, Volunteering Projects Officer at Turn2us, gave me lots of food for thought about using the wealth of ‘lived experience’ that our volunteers at NCT have. Celebrating lived experience and knowledge means you are able to offer consumers a more authentic and relatable service, which is invaluable!
Next up was Sarah Latto, Volunteer Development Manager at Shelter Scotland. I found her talk absolutely inspiring. The way Shelter involves volunteers in their decision making is such an incredible demonstration of inclusivity and valuing volunteer input. A really interesting idea that I took away for the day was removing as many barriers as possible to volunteering with your organisation. Are reference checks essential? Do volunteers have to complete an application form, or could a phone call do the job? Making small changes could open up your volunteering opportunities to a whole new community that you weren’t previously able to reach.
At NCT, we meet a similar challenge to many other organisations, which is building up these personal relationships when you’re working with a team of thousands of volunteers! Melanie Merrill, Volunteering Programme Manager for Quality at Macmillan Cancer Support, stressed the importance of creating a high quality volunteering experience, which comes from having meaningful interaction and support from the organisation. I felt inspired to continue making sure that every interaction I have with a volunteer has a personal touch, and doesn’t feel like a corporate or formal interaction. Knowing that you’ve helped a volunteer to feel supported or to carry out their role more confidently makes it all worthwhile!
One final thing I took away that I’d like to share is this quote – “feeling connected lies at the core of the volunteer journey”, ‘Time Well Spent’, NCVO, 2019
Charlotte Witteridge will be sharing the lessons she’s learnt on influencing change at AVM’s In volunteers we trust event on 3 May. She leads The Myton Hospices’ volunteering programme with Ruth Freeman as her CEO.
The Myton Hospices are committed to the delivery of high quality palliative care and enabling those with life limiting illnesses to live well until the end of their life. Supporting us with this is a team of over 1,000 volunteers who work within all areas of Myton, from direct patient contact roles and those that help to support the smooth day-to-day running of our hospices, to roles based within retail and fundraising.
We have recently secured significant investment from our Board of Trustees to develop our volunteering team. This recognises the potential to expand our volunteer team to help strengthen and enhance the work that we do and enable us to reach out to and support more patients and families across Coventry and Warwickshire. This hasn’t always been the case within Myton, however, and this is my story of how I have worked with our new Chief Executive to secure this additional funding to develop our volunteering team.
23rd December 2011… My first visit to the Warwick site of The Myton Hospices… I had been to visit Myton to discuss the Volunteering Development Officer job that I had seen advertised. Being shown around the hospice and having conversations about what this new role would involve, I instantly realised that the full potential of volunteering at Myton was yet to be realised. I drove home full of excitement knowing that I had to work my hardest and do everything possible to secure this role.
After submitting an application and going through the recruitment process, thankfully I was successful in securing the role.
I joined Myton in February 2012 and was full of enthusiasm about my new position, only to realise very quickly that I was responsible for all things “volunteering”, with no administration support, no database and no basic infrastructure to underpin the engagement of approximately 1,000 volunteers.
I love a challenge, and was able to realise the impact that my new role could have on Myton’s volunteering. Slowly, over time, I began to build up our volunteer programme and the policies and processes to underpin volunteering throughout our organisation.
Although I did initially make progress, it was incredibly slow. Slightly more resource had been allocated to the team in the form of part time administration hours – this was making a difference, but we still weren’t in a position to move volunteering forward and still struggled to keep up with the day-to-day tasks. My role had also changed in title to Volunteering Development Manager, but I still didn’t have the authority to make organisation wide changes.
The lack of resources within the team was highlighted following a complaint directly to our Chief Executive Ruth Freeman; I had been so overwhelmed with work (and hadn’t asked for help), that I failed to respond in a timely manner to a gentleman who had enquired about giving his time as a volunteer. Being a conscientious individual, I was mortified at the mistake I had made and worried about the reputational repercussions that this may have (especially when a large part of my role is about protecting our reputation in the way in which I engage with our volunteers!).
Now, I’m not advocating making a mistake or letting things get to the stage that I did, far from it (my biggest learning is that I should have asked for help sooner…) but this did open up an opportunity for me, because Ruth recognised that help was needed and we worked together to carry out a review of our volunteering function. The outcome was the realisation that the volunteer department was severely under resourced. Ruth and I then embarked on building a case for investment in volunteering…
A word from Ruth:
”Charlotte is a great advocate for volunteering within our organisation but for a long time she was a lone voice. In working closely with her it became clear that she was quite understandably frustrated with the fact that Volunteering was the only cross–organisational function at Myton that didn’t have a voice at senior level. This meant that top-line decisions were made without consideration for the value that volunteers could add to every area of our work”.
Building a Business Case for Volunteering
Step 1: Identify how volunteering supports your organisation to meet its strategy
Myton’s vision is to ‘provide high quality, specialist care to people whose condition no longer responds to curative treatment, from diagnosis to death. We aim to meet their physical, psychological, spiritual and social needs and ensure their families are supported both through and after this difficult time. We are also committed to training, supporting and encouraging other care providers to practice good palliative care’.
When developing our business case for investment into the volunteering team, we were clearly able to demonstrate how volunteering supports our organisation to meet its strategic aims and fulfil our mission – this is a clear influencer when getting the Board of Trustees and Senior Leadership Team to buy into your business case. Some examples of this linked to areas of our strategy are as follows:
- We want to touch the lives of more people who need us – we will be able to reach out and support more patients and families by recruiting more volunteers for the right roles that enable us to deliver our services to more people…
- Strengthening our marketing and communications – volunteers are ambassadors for our organisation, and they have the potential to build awareness of what we do within their local communities. This support of Myton will help to support our fundraising efforts and market our organisation externally to reinforce our brand and to educate people about hospice care. This all contributes towards ensuring that we are a sustainable organisation for the future (another key area of our strategy).
Step 2: Demonstrate the future potential of volunteering within your organisation
For us, this included…
- Identifying areas of our organisation where volunteers can really add value to the service that we provide to patients and families. This involved coming up with ideas about how we can make the best use of our current volunteer resource, but also committing to work with areas of our organisation who do not currently involve volunteers.
- Understanding our current volunteer profile (e.g. age, gender, ethnicity, length of service) and the correlation between this and the changing external volunteering environment (e.g. providing flexibility in how people can give their time, potential changes in volunteering motivations and an ageing population). Having the data on our current volunteers helped us to identify future areas of opportunity but also areas of concern that we will need to address to ensure that we remain relevant and sustainable in the future.
Step 3: Consider and challenge your own views of volunteering
In some organisations, volunteers can be quite protected… “Betty is giving her time to Myton, she is already giving us so much, and we couldn’t possibly ask her to fundraise for us too…” This is an attitude that I have come across during my career – we don’t want to ask volunteers to do more for fear of upsetting them.
When building our business case we flipped our thinking on this to consider the future potential of viewing our volunteers as ‘engaged supporters’ of our organisation. We focused on ensuring that volunteers are well managed, supported and have a great volunteering experience with us. By investing in our volunteering infrastructure, the longer term outcome of this will be that we are able to work with our volunteers to extend their support of our organisation (e.g. getting involved in different volunteering opportunities, being participants in our fundraising events, supporting our shops etc.).
A word from Ruth:
“Whilst volunteers don’t have the same contractual obligations as paid members of staff there are many examples where we have seen the commitment being no less than that of paid staff (and in some cases more). We should be looking for volunteer roles in most departments. We should be looking for specialists and be attracting volunteers to specific roles because of their skills and experience and ensuring they have the scope to use them.”
“Senior Leaders within the organisation need to take a serious approach to encouraging and rewarding their teams for achieving successful outcomes relating to working with volunteers. Each success should be celebrated and communicated across the organisation and training & support for managers and those designated to work with volunteers should be on-going.”
Step 4: Demonstrate the return on investment
With any business proposal, it is important that you are able to demonstrate the return on investment. In order to show this for our volunteering function, we used the Volunteer Investment to Value Audit (VIVA) tool which gave us a calculation of the value that volunteers add to our organisation, and the return on our investment into volunteering. For us, the figures were staggering… using this tool, the estimated total value added by volunteers to Myton is over £1.5million, and for every £1 that we invest in volunteering, there is a return of £10.
A word from Ruth:
“In presenting to the Board it was important to focus on the true added value of volunteers and volunteering. Just like many other charities, Myton waxed lyrical about the difference volunteers make to our work without really understanding what the true difference is or what the potential might be. There was (and still is) a reticence from managers to let unpaid staff undertake those specialist tasks traditionally saved for those that are paid. In the proposal we pointed out that this thinking must be challenged because significant opportunities were being lost. We also pointed out that a culture which treats volunteers as ‘nice to have’ must change, but that this could only be achieved with a great deal of hard work across the organisation supported by a team of volunteer development professionals.”
Ruth presented our business case to the Board of Trustees and was successful in securing the investment – we doubled the paid resource within our Volunteering Development Team, including the addition of a significantly more senior role!
- Head of Volunteering post – this was a newly created role (that replaced the previous Volunteering Development Manager post within our establishment) that we felt was vital for us to establish volunteering as a strategic priority to support the sustainability of our organisation moving forward. Volunteering now has representation. around the decision making table, which is a huge step forward for us
- Volunteering Development Officers (two new posts) – these roles will focus on ensuring that all departments across the organisation have support with developing their volunteering.
Other Top Tips
To help with the development of our business case and to secure support from the wider Senior Leadership Team, we found the following things useful:
Develop an action plan for volunteering
This was the starting point for building our business case, as it provided a clear plan of work that needing carrying out and the potential resourcing implications that delivering on this action plan would have. This action plan has also helped other members of the Senior Leadership Team to understand the volunteering function in more detail.
Get your Board of Trustees and Senior Leadership Team (SLT) involved with volunteering
Don’t forget that your Board of Trustees are volunteers themselves. We have found it really useful to ensure that members of our Board and SLT are present at all of our volunteering events. This has helped to demonstrate the importance of volunteering and the impact that volunteers have across the whole organisation.
Listening to feedback from volunteers
Volunteers come to us from a variety of different backgrounds and with many different skills and experiences. Once you have worked your way through some of the grumbles, there can be some really useful and ideas and feedback brought to you by volunteers.
A word from Ruth:
“My top tip would be to focus on opportunity, potential and the significant return on any investment in volunteering, which can range from cost savings to significantly increased organisational resilience and sustainability.”
Our new Volunteering Development Department structure was implemented in June 2018, timed perfectly to coincide with the start of Volunteers’ Week, and we are still in the process of building our team. I think it is fair to say that we are at the start of our new journey in relation to volunteering, but the investment that we have made into volunteering will help to support the future sustainability of our hospice and to ensure that we are able to respond to the external influences that will affect volunteering in the future.
My Story Continued…
On the 18th May 2018 I was delighted to have been successful in securing the Head of Volunteering role within our new structure. It has taken me years to get to this point, however, I would encourage you to continue to have belief in your vision for volunteering. These things can take time, patience and tenacity. You have control over the way in which you present information to influence others to demonstrate the true value that volunteering can add to your organisation. Working with Ruth gave me the opportunity to demonstrate my leadership skills, and in doing so, my passion for volunteering shone through.
A word from Ruth:
“Charlotte is totally committed to her vision about raising the profile of volunteering at Myton, she is testament to the saying ‘never give up’ because she never did and that tenacity has paid off for her and our organisation.”
This blog first appeared on https://robjacksonconsulting.wordpress.com/