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If you want to take your volunteer strategy from a dusty document in a drawer to a launchpad for building a movement around your cause this masterclass is for you. The session will use real life case studies and tips to cover:
  • Exploring why you might need a volunteer strategy
  • Co-producing the strategy with volunteers and volunteer managers
  • The difference between a strategy, plan and tactics
  • Understanding the internal and external landscape
  • Audit and analysis
  • Aligning with your organisation’s cause and goal
  • Aligning to volunteer motivations and preferences
  • Staffing, budget and ways of working – resourcing the strategy
  • Some ideas for implementation
  • Evaluating and reviewing your strategy live

Join us on November 24, 2022 from 09:30 to 12:30 with Laura Elson.

This Masterclass is aimed at those who are new to being in a strategy role, looking to improve their skills in developing their volunteer strategy or wanting to pick up hints and tips on horizon scanning to influence the volunteering strategy for your organisation.

Tickets are £60 for non members/£40 for members (please ensure you are logged in to have your discount applied). Ticket numbers are limited to 30 places so get yours as soon as you can.

Ticket sales close on Thursday 17 November at 17:00.

Laura Elson, Independent Consultant and Researcher

Laura has worked in volunteer involvement for 18 years’ and now works as an independent consultant specialising in supporting organisations to build ambitious and cohesive volunteer strategies that build movements around a cause.
Laura started her career at university researching team dynamics in football volunteer programmes, and went on to work in volunteer leadership roles at Volunteer Centre Leeds, Parkinson’s UK, and England Netball. In 2015 she worked with Nesta and NCVO to research, test and develop prison based volunteer centres and in 2018 set up a consultancy to focus on volunteering strategy projects full time. As a consultant she has helped a wide range of organisations develop innovative volunteer strategies including The Marine Conservation Society, England Netball, The Churches Conservation Trust, The Solicitors’ Charity, The Peak District National Park Authority and the MS Society.
Laura is an Associate Consultant with NCVO, Consultants for Good and Fair Development. She volunteers as Strategic Lead for Volunteering with Yorkshire Netball, and as a trustee of Getting on Board, the national trustee recruitment and diversity charity.
You can find out more about Laura on LinkedIn or on her website:


November 24, 2022
9:30 am - 12:30 pm
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Online on Zoom