Masterclass: How to Develop Your Volunteer Strategy

Wednesday 8 November 2023 | 9:30-12:30 | On Zoom | Members £40 and Non-members £60 | Maximum capacity 30

This AVM Masterclass is brought to you in partnership with Vision for Volunteering. The Vision for Volunteering is a ten-year movement to improve the future of volunteering. It frames this progress around five themes: awareness and appreciation, power, equity and inclusion, collaboration, and experimentation. Whether you are creating a volunteering strategy from scratch or updating an existing one, these themes can be used to frame your approach to your strategy to ensure that you’re working towards an inclusive, innovative, ambitious and person-centred future for volunteering.

If you want to take your volunteer strategy from a dusty document in a drawer to a launchpad for building a movement around your cause, this workshop is for you. 

You will learn how different organisations approach volunteer strategy development, learn hints and tips about ensuring your volunteer strategy will succeed and explore with peers new approaches to strategy development in your organisation.

The session will use real life case studies and tips to cover:

  • Exploring why you might need a volunteer strategy 
  • Co-producing the strategy with volunteers and volunteer managers
  • The difference between a strategy, plan and tactics 
  • Understanding the internal and external landscape
  • Audit and analysis
  • Aligning with your organisation’s cause and goal
  • Aligning to volunteer motivations and preferences
  • Staffing, budget and ways of working – resourcing the strategy
  • Some ideas for implementation
  • Evaluating and reviewing your strategy live

About the speaker

Laura Elson has worked in volunteer involvement for almost 20 years and now works as an independent consultant specialising in supporting organisations to build ambitious and cohesive volunteer strategies that build movements around a cause.

Laura has worked in volunteer leadership roles at a number of grassroots organisations, Volunteer Centre Leeds, Parkinson’s UK, and England Netball. In 2015 she worked with Nesta and NCVO to research, test and develop prison based volunteer centres and in 2018 set up a consultancy to focus on volunteering strategy projects full time. As a consultant she has helped a wide range of organisations develop innovative volunteer strategies including Kinship, The Marine Conservation Society, England Netball, The Churches Conservation Trust, The Solicitors’ Charity, The Peak District National Park Authority and the MS Society. 

Laura is an Associate Consultant with NCVO, Consultants for Good and Fair Development. She volunteers as Strategic Lead for Volunteering with Yorkshire Netball, and as a trustee of Getting on Board, the national trustee recruitment and diversity charity.

About the collaboration between AVM and Vision for Volunteering

AVM is a member organisation of the Vision for Volunteering partnership board, and is committed to supporting the 10 year project to help create a better future for volunteering. Find out more about the Vision for Volunteering vision and themes at

Vision for Volunteering logo

Making this event more accessible for you

We will always make captions available on Zoom, as standard. If you require lip speakers, please let us know: we can make up to two places available free of charge.

We may be able to send you slides in advance, if required. Please let us know when you check out.

If you need support to access this event, please let us know when you book. 

See our event and conference FAQs for more information on Zoom’s accessibility. If you have any questions ahead of booking, please do get in touch.

AVM members’ discount

AVM members are eligible for a discount on the event ticket price. Please log in to your account: your discount will be automatically applied once you are logged in.

If you’re not an AVM member, you can join AVM today to access your discount to this, and future public events – including our annual conference, which takes place every October – as well as other benefits of AVM membership, including:

Join AVM today to access your discount on your event.

Don’t delay: this event has limited places, so sign up today!

Terms and conditions of ticket sales

You can pay by credit card or request an invoice at the checkout. We do require payment to be made before the event.

The agenda is correct at time of publication. AVM will contact you about any significant changes in advance of the event.

See our full terms and conditions below, and familiarise yourselves with our cancellation policy, and payment terms below. 

We know that plans can change. Depending on when you cancel, we may be able to offer a partial ticket refund, or under certain circumstances we may be able to arrange for your ticket to be passed to one of your colleagues. As your ticket is unique to you, this includes the access links you have been sent, please get in touch with us if you need to pass your ticket on to a colleague. They will not be able to access the conference unless we have processed the swap. Where a non-member is taking a member’s place at the conference, we offer the option of purchasing membership for the non-member, or paying the balance of a non-member ticket.

AVM will not accept liability for any ability to attend this event due to technical issues with a delegate’s equipment. If technical difficulties prevent AVM from hosting this event, we will endeavour to reschedule the conference to another date, and a full or partial refund will be offered if the new date is unsuitable.

Full terms and conditions are below.


The numbers below include tickets for this event already in your cart. Clicking "Get Tickets" will allow you to edit any existing attendee information as well as change ticket quantities.
Tickets are no longer available


November 8, 2023
9:30 am - 12:30 pm
£40.00 – £60.00
Event Category:


Online on Zoom