Volunteers’ Week 2020

For Volunteers’ Week 2020, AVM asked leaders from across the sector to share their thoughts on what Volunteers’ Week means for them during a global pandemic. We will be publishing a new blog daily, from Monday 1st June.

Information and links to resources for Volunteers’ Week in England are also available below.

National Volunteers’ Week

Throughout the last month, we have been working with Tiger de Souza to share information about the national plans for Volunteers Week in England. Thanks to Tiger and a group of volunteers from our profession, this year’s Volunteers Week efforts are truly owned by volunteer managers.

There is fantastic activity happening in all countries across the UK, with Volunteers’ Week being supported by Volunteer Scotland, WCVA and Volunteer Now in Scotland, Wales and Northern Ireland.

This week we will be joining others to share and connect to the national messages. You can still get involved in one or all of the following opportunities. Join many of your colleagues in saying thank you in a connected and collaborative way. Download the messaging toolkit to give you all the details you need. Don’t forget to use #VolunteersWeek on everything you do.

  1. Send out the coordinated, consistent press release on 1st June highlighting the importance of volunteers. Download the template from the AVM website.
  2. Share the Volunteers Week 2020 film ‘commUNITY makes us’, narrated by Claire Balding and Gethan Jones. It celebrates the contribution of volunteers before, during and after the pandemic. You can find the English and Welsh versions on YouTube to share.
  3. Encourage your organisation, both internally and externally, to show their appreciation by using the Wave Your Appreciation for Volunteers approach from Volunteering Australia. If you do use this please use #WaveForVolunteers alongside #VolunteersWeek
  4. Link your activities, case studies and communications to one of the seven-day themes. 
    • Monday – Listening & support (e.g. helplines, citizens advice)
    • Tuesday – Health & well-being (e.g. mental health, tackling social isolation)
    • Wednesday – Fundraising to support service delivery (e.g. charity shops)
    • Thursday – COVID-19 response and informal community civic action
    • Friday – Nature & Outdoors
    • Saturday – Arts & Culture
    • Sunday – Sport & Leisure
  5. To help give a boost to the message on social media, join others in a ‘howl’ through Pack.org over the course of this week. Pack.org is a way for people to work together on social media to help share a key message or campaign. Sign up up to the VW2020 Pack.
  6. Run virtual activities with The Big Lunch on 6th & 7th June to bring volunteers together to say thank you.
  7. Send out the co-ordinated, consistent press release on 8th June that highlights that volunteers are #NeverMoreNeeded and link to that wider campaign. A template will be available soon.

Collaborating for Volunteers’ Week 2020

AVM, facilitated by Andy Broomhead (Diabetes UK), hosted 38 organisations for an information and networking session on Volunteers Week 2020. The group heard from Sarah Merrington, deputising for Tiger de Souza, on the plans for this year’s coordinated response to Volunteers Week in England. Sarah ran through the plans for the week and how organisations could get behind the coordinated response, by aligning their messaging and activity where they can. Participants then broke out into groups to discuss what they were doing for the week and how it might link to the national response. 

A recording of Sarah’s presentation is available below.

In summary the main activities will be:

  • Shared press release on day 1 to announce the Volunteers Week 2020 and our intentions, sent by all of us in a synchronised way (template to be provided)
  • Shared joint Volunteers Week 2020 video promoted through social media by all organisations on day 1
  • Use of daily ‘themes’ so we do our external pushes through the week in a joined up way to maximise media interest and gain most coverage. These are:
    • Monday – Listening & Support
    • Tuesday – Health & Well-being 
    • Wednesday – Fundraising for the causes we care about
    • Thursday – COVID-19 response and informal community civic action
    • Friday – Nature & the Outdoors
    • Saturday – Art & Culture
    • Sunday – Sport & Leisure
  • Continuation of the Australian #waveforvolunteers social media campaign, by encouraging as many as possible to take a photo of themselves saying thank you to volunteers in this way – something you can be doing on the day that makes most sense to your organisation
  • Make a big effort on Thursday to recognise the volunteers who are helping out in an informal way who don’t normally get acknowledged through Volunteers Week
  • Link to the Big Virtual Lunch on 6/7th June any opportunities organisations have for their volunteers coming together virtually:  https://www.edenprojectcommunities.com/thebiglunchhomepage
  • Final synchronised press release on 8th June focusing on volunteering to support us coming out of the pandemic linked to the #nevermoreneeded campaign 

A full messaging toolkit will be available from Friday 22nd May which will include information about how you link up to each element, template press releases, hashtags and key messages. To receive this and be a part of this fantastic movement of over 60 organisations coming together to promote as one voice the vital role volunteers play in supporting society, email [email protected] and join the ‘Voluncheers Planning Group’ on Voluntary Voice.

For AVM members in Scotland, Wales and Northern Ireland, Volunteers Week is being coordinated by Volunteer ScotlandWCVA and Volunteer Now.

Resources for Volunteers’ Week 2020